The Undeniable Truth
In 2019 alone, a remarkable 970 million people worldwide battled mental disorders, with countless suffering in silence. To make matters worse, over 700,000 individuals lost their lives to suicide that year.
Mental health issues silently rob us of our happiness, hope, and dreams for the future. Rooted in experiences like purposelessness, disconnection from self & others, social isolation, childhood abuse, trauma, poverty, stress, unemployment, homelessness, and substance misuse they persistently plague our society.
As these rates rise, we have to ask ourselves: what world are we creating for ourselves and future generations? This question ignited a deep desire within us to address this problem through creative expression.
Why creative expression?
We strongly believe that creativity is one of the most powerful & potent tool to touch the human soul, and In our opinion, most mental health issues stem from an unfulfilled soul.
This strong desire to bring a positive change lead us to create OUR CORE VISION:
"Thoughtfully Transforming Humanity through Positivity and Creativity"
We want to help people ignite their inner child—energetic, playful, expressive, curious & imaginative—using their creativity as the spark & our designs as the fuel.
Each and every season we create will be rooted in this core vision of ours, guiding us to Season 1, titled 'Beginning of Change (S1:BoC). Here, we aim to start with something simple yet highly impactful. Our goal is to start small, laying a solid foundation, before gradually expanding and amplifying the change we want to see in the world, leading us to THIS SEASON'S MISSION:
To dedicate 20% of the proceeds from the sale of our limited 1700 × 10 clothing creations — 1700 pieces for each of our 10 archetypes — to transform the life of someone truly deserving, chosen by "YOU".
YES YOU! Because we believe you have the power of empathy, kindness, and inspiration—qualities that makes you unique among others who don't care. When you connect with us, it's not just about business; it's an opportunity for all of us to make a difference in someone's life together.
Together, we recognise the influence of our actions and their potential for positive change. So, why not use our combined energy, creativity, and compassion to build a better world?
How will we make this happen?
Instead of the usual approach where companies control how the money raised is spent, we want to empower our community (YES YOU!) by decentralising that decision-making power. To achieve this, we have created a simple plan (More details to follow) to effectively conclude Season One’s mission when all 17000 t-shirts are sold, depicted below:
One More thing!
To be open and include everyone, we'll send transparency updates via email (Subscribe Here) and show a progress bar that we update every week. It will tell you how much we've raised, so you can see the good we're doing together. We'd appreciate it if you could come along with us on this amazing journey to make the world a happier place, one day at a time,
Together, let's aim to be more mindful and positive each day!